Our longevity in the business is the foundation of our in-depth market knowledge and developed network.
Established in Miri in 1948, Moh Heng has expanded to provide full branch operations in every major city in East Malaysia, working with a broad range of partners.
Our assets are our history, partners, network and people.
Vision
Our goal is to bring the best, global and local FMCG brands in peak condition into every home, bridging business between brand owners and retailers in Malaysia and beyond.
Mission
We aim to promote our FMCG partnerships through professional management, a people-centric approach and appropriate infrastructure to create best value for all.
Our History
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1948
Moh Heng founded in Miri.
-
1977
Moh Heng incorporated as Sdn Bhd.
-
1997
First branch outside Miri established in Kuching.
-
2000
Sibu and Kota Kinabalu branches set up.
-
2001
Bintulu branch completed Sarawak network.
-
2010
Completed East Malaysia network.
-
2014
Implemented a fully automated paperless Warehouse Management System for higher accuracy, efficiency, and productivity.
-
2020
Launch of pureborneo, set up to explore and develop innovative food products with the vision to bring Borneo culinary favourites to the world.
Our Partners
We value our partnerships, bridging business over decades between the major brands we represent and our customers.
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Our Network
We provide a broad range of choices and excellent coverage in the dynamic urban centres.
-
Sarawak
Kuching, Miri, Sibu, Bintulu
-
Sabah
Kota Kinabalu, Tawau, Sandakan,
Lahad Datu, Keningau -
Federal
Island of Labuan
Rural townships &
Traditional communities
We also reach a far-flung network, targeting our products to local preference and distribution potential.
Our Consumers
We aim to reach every household in our territory, no matter how small their community or how great the challenges in distribution because we believe that everyone deserves the same access.
-
6
million people
-
20%
Total population of Malaysia
-
>5
Ethnic groups
Malay, Chinese & Indian alongside numerous indigenous communities including Dayak form the majority in Sarawak and the Kadazan-Dusun in Sabah.
Our People
-
Founder
Late Mr Sim Cheng Kay
founded Moh Heng as a small trading business in Miri.
-
-Present
Chairman
Dato Sim Hock Guan
secured several FMCG distributorships.
-
-Present
Managing Director
George Sim
-Present
Operations Director
Maylene Wong
Expanded Moh Heng beyond Miri into the rest of East Malaysia.
Our Teams
Our experienced operations teams include sales, merchandizing, billing and supply chain to support the business.
Sales
Logistics
Admin
Our 3D Methodology
We adopt a 3D methodology for our HR team, as we firmly believe in the power of people to achieve excellent performance and execution.
Dedicated
Disciplined
Dominant
Our developed infrastructure, extensive network and strong human resource ensure that we can cater to every need of our business partners and customers alike.
Join Us